Solution
To further activate and engage our audience, we collaborated with TikTok star rappers Harry Mack and Baby Tate to respond to Lil Yachty's Open Verse Challenge. Busta Rhymes, of course, also joined in on the fun.
Over 57.5 million views
14,290 comments
1,348,102 likes and counting
Watch the campaign video below to find out why the #chromespeedchallenge is having such an impact.