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Tapping into a cultural moment around the World Cup, we launched The World Cook, a competitive international cooking series presented by celebrity Maître D Fred Sirieix and TV presenter, Emma Willis. Featuring 16 chefs from different nations, they faced country-specific challenges in six different locations (including the Amalfi Coast and Mexico), and were judged by renowned food heavyweights including Jay Rayner, Marcus Wareing and Grace Dent. Streamed on Amazon Prime Video, it engaged audiences with TUI's passion for travel, food, and adventure.